Videri Chocolate Promotion Rewards Will Power

Celebrating its 10th Anniversary, Videri Chocolate Factory and agency Baldwin& gave away 10 chocolate gift cards—with one important catch: the value of the cards increases every day. So the longer the cardholders resist eating the chocolate, the more the gift card is worth.  A gift card worth $10 on day one was worth over $400 by the end of the promotion.   The Instagram-based campaign content was shared over a three-week period reaching 135,687 users, 4X the number of users that...