Words Cyril Foiret The web3 and metaverse spaces are the next frontier of digital innovation, and it’s no surprise that all the major brands are clamoring to get in on the action. With the ability to create immersive, interactive experiences that blur the lines between the digital and physical worlds (think Phygital) , the potential for brand engagement and customer loyalty is limitless. Plus, the decentralized nature of web3 technology allows for greater transparency and security in the...
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