What Designers Can Learn from Brand Specialists to Scale a Successful Business of Their Own

Last week's WGSN Futures conference, an event founded by the aforementioned trend research agency, focused on the future of retail, branding and marketing in a time now dubbed the "Retail Apocalypse." With thousands of brick and mortar stores shutting down last year, it's clear traditional retail needs a bit of rebranding itself. WGSN's stance on the matter was immediately made clear through the conference's theme: The Future Consumer.  Along with the topic of the Future Consumer is the...