When a Seemingly Good Package Design Decision is the Wrong One

Here's a seemingly good design decision that turned out to be a bad one. (And how two companies are trying to fix it.) Imagine you're a purveyor of milk, and to meet market needs you sell four different varieties: Whole, 2%, 1% and skim. You tell your package designers to make it easier for the customer to distinguish between them on the shelf. The most obvious solution is to make it clear on the label, but imagine the harried parent with noisy kids in tow, trying to get the shopping done...