Why digital prospecting doesn’t work like it used to

I want to clear the air on a very common misconception we’ve received from several direct-to-consumer (DTC) brands. Many brands today are under the impression that digital prospecting on Facebook still works in the same way it did in 2015 or 2016. It does not, and here’s why. Many brands are concerned about rising cost per mille (CPM) and plummeting sales from cold traffic. These brands will likely end up blaming their ad agency or in-house marketing team without understanding the root...