Why Performance Media No Longer Works

news via MediaPost.com: social

The truth is that all media can be correlated to sales without sacrificing a brand's story. How? With the right measurement solution, even TV can now be linked to conversions like site traffic, leads and searches. Outdoor billboards, now digitally enabled and synced with mobile phone location data, can measurably lift website traffic or even retail foot traffic. Even the fast-growing medium of social or influencer content is being mapped to direct sales....

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