Why this Ulta K-beauty bestseller is enlisting the undead to market its new moisturizer
news via Fast Company - co-design in Design
What do zombies have to do with skincare? The K-beauty brand Peach & Lily is making connection with its latest moisturizer—and rolling it out with a marketing campaign straight out of a George Romero movie. Peach & Lily’s Advanced Rebound Bioglow Zombie Cream is designed to target “zombie cells” that can contribute to visible signs of aging. The $59 cream launches July 27 on the brand’s website and as a retail exclusive at Ulta Beauty—where Peach & Lily tops the K-beauty category and...
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