When it comes to iconic brand logos, specifically in the realm of caffeinated beverages, what company comes to mind every time? Starbucks. Without a glimpse of a store sign or coffee cup, the image is instantly there: a wavy haired, two-tailed, mermaid woman wearing a crown, all outlined in that familiar green hue. In fact, we'd probably be able to sketch it straight from memory with a fair amount of accuracy. It's just that classic. But for such a strong visual brand presence in our lives,...


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