You Won't Believe What The Starbucks Logo Used To Look Like

When it comes to iconic brand logos, specifically in the realm of caffeinated beverages, what company comes to mind every time? Starbucks. Without a glimpse of a store sign or coffee cup, the image is instantly there: a wavy haired, two-tailed, mermaid woman wearing a crown, all outlined in that familiar green hue. In fact, we'd probably be able to sketch it straight from memory with a fair amount of accuracy. It's just that classic. But for such a strong visual brand presence in our lives,...