Long before YouTubers and Instagrammers dominated the makeup world (and even before YouTube and Instagram even existed), there was Michelle Phan. The OG beauty vlogger got her start on Xanga (remember Xanga?) before creating her own YouTube channel, acquiring eight million subscribers, signing with Lancôme, founding a makeup subscription box service (Ipsy) and open studio (Ipsy Open Studio), and ultimately launching her own makeup line: Em Cosmetics, under the L'Oréal Paris umbrella. In...


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