The Power of Twitter in Sales

Michele Warg
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Building relationships is one of the most important things you can do to make sales. Advertising your company's products is also a great way to let people know about what you have to offer. Twitter advertising combines the best of both worlds, giving you the opportunity to build relationships while letting people know about the features and benefits your products. You can use Twitter advertising tactics several different ways in the world of sales.

Using the social network to find potential customers is an easy way to use Twitter for business. After you set up your account, you can search for specific individuals and companies within your industry. You can also find out who is talking about your company or asking questions about your company's products. If you come across a tweet from someone who is having difficulty using one of your products, take some time to answer the question. This is a great way to build relationships and provide excellent post-sale service.

Using promoted tweets is a great way to increase sales in brick-and-mortar stores. The Twitter advertising service allows companies to pay for promoted tweets, which can be used to drive traffic to an advertiser's website, generate leads, promote special offers, or announce coupons and giveaways. You can also use Twitter advertising to increase awareness of your business. Promoted tweets can help you connect with online influencers, promote upcoming launches, ask followers for retweets, or reach more people with existing content. All of these activities can help you increase sales.

In some industries, creating a controversy is a great way to make more sales. This is especially true if you are involved in the entertainment industry. Lady Gaga recently used Twitter to promote her new single. She rehashed some of the criticism she has received from her detractors over the years, using hashtags that tied in with the title of her new single. Used properly, hashtags tell people what your tweets are about. Popular hashtags often determine which topics become trending topics on the social network.

If you have had trouble getting the attention of a decision maker at a company in your target market, Twitter can help you overcome this obstacle. Use Google to search for people by title, but limit your search results to the Twitter site by typing "site:twitter.com" at the end of your search phrase. If you connect with the right person, don't ask for a meeting right away. Build a relationship so the person is more likely to agree to meet with you when you ask.

Twitter advertising and promotion can help you identify new prospects, build better relationships with customers, and promote your company's products and services to a broader audience. If you plan to use Twitter for business, be sure to follow the rules of social media etiquette to avoid making a bad impression. Twitter advertising can help you make more sales and increase your income, so use the social network wisely.

 

(Photo courtesy of freedigitalphotos.net)

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