Trend: Hointer, Other Storefronts by Online Companies

John Scott
Posted by in Retail


 

As more people turn to the Internet for their shopping needs, companies need to follow the hottest online shopping trends to stay on top. Whether you work for a company with an online presence or you launch your own company that deals with online sales, you need an online storefront. Shoppers now want online shops that give them as much information as possible, and companies like Hointer want to meet the needs of shoppers through smartphone apps.

 

The retail industry can only succeed as long as manufacturers and companies focus on the needs of customers. The first online stores succeeded because those shops let customers make purchase from home or work without worrying about the hassles of visiting a local store. As more people started carrying smartphones and using tablets, shops began releasing apps that customers can carry with them, and those apps give them access to the stores' online storefronts.

 

Hointer was one of the first shops to take that idea a step further. Its retail shops contain only one of each product on display, and you scan that item with your phone. It then lets you choose to try out that product, and it will come automatically to your dressing room. You can remove that item from your shopping cart or send it back and choose another item. Once you find something you want, you can pay for it right from the dressing room.

 

Some companies believe that an online storefront is a better solution than the Hointer method. Apple released its newest online store, and shoppers instantly noticed the streamlined online storefront. The company removed much of the text cluttering up its pages, and it added larger images of its top-selling products. You can now see various products from different angles, quickly send links to friends through social networking sites, and find related product categories in seconds. Sony launched a similar online storefront in 2013, which let its shoppers browse for products online through a computer, tablet, or smartphone. You have the chance to search for games, videos, and other products, purchase those products on the go, and have those downloads waiting for you when you get home.

 

Hointer launched a shopping revolution when it released its smartphone app, which lets shoppers make purchases without even interacting with salespeople. Other companies changed their method of selling to help those shopping on the go. You can now make purchases from any Internet-enabled device, including tablets and smartphones. The future of retail will likely depend on online shopping trends like smartphone apps and other programs that reduce the time customers spend searching and shopping for products. A high-quality online storefront can catch the eye of shoppers and make them want to try out your products and make purchases through your company.

 

(Photo courtesy of Freedigitalphotos.net)

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