Zara and Fast Fashion

John Krautzel
Posted by in Retail


Amancio Ortega, the founder of the Zara clothing company, proves that you can create a fashion empire from humble beginnings. If you are looking to begin a retail career with Zara fashion, learn more about this great designer as well as his company. The official website has a portal to find available jobs at all of his stores, including those located internationally, for retail specialists who want to be a part of this passionate team. If you are a retail storeowner who is looking for a way to use Ortega's fast fashion method to increase your sales, the model is actually very straightforward. You need to have your hand in every phase of production to make it work.

 

In 1975 in Galicia, Spain, Mr. Ortega opened up his first Zara clothing shop only a few blocks from where he got started in the fashion industry, at a shirt maker's shop named Gala, where he started his career at the age of fourteen. Even though he is now a billionaire at the age of seventy-seven, he still works for the same shop that gave him the inspiration to start Zara fashion. In fact, he keeps that laidback attitude with his own employees, according to a Bloomberg article, which discusses Ortega's casual workplace dress code. His company has grown to be revered by consumers internationally, yet he still keeps half of the production locally. This not only strengthens his beloved area's economy but also reduces the time it takes Zara clothing designs to hit retail stores to within fifteen days of conception.

 

If you want to model your own retail store after the fast fashion method of the Zara clothing shops, you need to invest in every part of the production of your line, including the design team, the factory that creates your designs, and the retail shops that sell it. Dealing with small batches helps too. Focusing on creating fashionable clothing in small quantities, to preserve quality and shorten production time, is part of what makes Zara clothing popular with many high-end consumers. It also allows the company to come out with new designs frequently, keeping its faithful patrons constantly watching for what is next so that they don't miss out on the newest style.

 

This inspirational story proves that you can achieve success in the fashion world by rooting your retail dreams in your own neighborhood. Start researching business properties locally that would fit the needs of design, production, and sales. Join an online retail community for the latest trends in celebrity wear and style as well as for news about other stores' successes and failures in the industry. All of this holds true if you want to make a career in specialty retail rather than start your own shop.

 

Zara clothing continues to dominate the fashion world. The story of the company encourages big retail dreams in business owners as well as in those who want to be part of an empire that was first built in the head of a young boy dedicatedly sewing in the upstairs room of a shirt maker's small shop.

 

(photo courtesy of freedigitalphotos.net)

Comment

Become a member to take advantage of more features, like commenting and voting.

  • You Might Also Be Interested In

news via Fast Company - co-design in Design

Jobs to Watch