When applying for employment, a resume is the tool that you use to sell yourself. A cover letter is the first contact that you have with your potential employer, and can be used to sell your resume.
Writing a cover letter gives you the opportunity to tell the person who can hire you more about yourself than your resume can. It is important to address the letter to the correct person and to expand upon — not simply reiterate — the information that is already on your resume.
Keep these guidelines in mind to successfully write a cover letter worth reading:
- Prove that you have done your homework. Tell the reader why you want to work for this company in particular. Yes, this takes some research on your part, but it will be worth it in the end.
- Give concrete examples of how your experience and past achievements could work for the company. If you were the top seller in your previous place of employment, say so! If you have saved your current company money, highlight this in your cover letter.
- Tell the employer how you know about the position. Were you referred by a friend? Mention her name! Did you read about the position in the newspaper? Be sure to refer to the ad.
- Demonstrate your initiative and confidence. Promise the reader that you will follow up on the position if you do not hear from him. Let him know the best place to reach you, and state that you will call or e-mail to follow up by a certain date. Write it down on your calendar and be sure to do it if you do not receive any contact after sending your cover letter and resume.
Remember, your cover letter is the place to let your enthusiasm for the position shine through. Don’t let the opportunity to communicate with your potential employer go to waste!
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