Grow Your Business by Serving Both Sets of Clients

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Every business or organization has two sets of clients. The first set are the internal clients. These are the people who work for the business or organization. They are the people like managers, employees, associates or team members, and in some cases the temporary staff that you hire. For example, if you have a warehouse manager, he/she is supporting and serving the warehouse employees so they can get the product out the door in a timely fashion, with no damage and errors.

The owner of a company supports and serves the managers and staff, so they can do their job in a way that is efficient and effective. It is important he provides them with the proper training, equipment, and tools to do their job the best way possible.

If a team of technicians is out on the road, where they interface with each other, then they are clients of each other and need to communicate, so they are able to help each other do the best job possible. Everyone and everybody, who is earning a paycheck in the company, are serving each other (the internal clients).

The second set of clients are the external clients. These clients are the ones who buy your products or services. In essence, they sign everyone’s paycheck. Everyone in the company who comes into contact with these clients, whether it is by telephone, through touching some form of paperwork that needs to be processed, through e-mail, or in face to face encounters, has a chance to serve them. So each person from within your company (internal clients), who comes into contact with an external client (people who buy your product or service), has an opportunity to solve a problem, or in some way, help that external client get what they need and want.

Whether you are the owner, manager, employee or temporary employee, make sure you are serving both sets of clients. When you do, everybody wins.

Tom Borg is president of Tom Borg Consulting, LLC. He is a business consultant, speaker, coach and author. He helps companies and organization become more profitable by increasing their value and lowering their costs through the professional development of their managers and employees. Please see more of his blogs at and view additional job postings at Nexxt


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