How Can Social Media Increase Your Networking Capabilities?

John Krautzel
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Social media provides job seekers with an opportunity to brand themselves as an expert and network with other professionals in their fields. As a job seeker, if you are not utilizing the power of social media, you may be missing out on opportunities to make professional connections that can lead to lucrative job offers.

By creating a profile on social media platforms such as Twitter, LinkedIn and Facebook, you have the opportunity to share your professional accomplishments, converse with people in the industry and offer your own expert advice related to your field. Social media allows you to not only network, but also build a name for yourself.

Social media can also serve you well when applying for specific positions. Use these platforms to connect with professionals who work for companies that interest you during your job search. It is no secret that companies check out applicants online. Hiring managers are seeking information about your experience and professional image as well as your personality. Give them a snapshot of your experience and skills by establishing profiles that are professional, lighthearted and informative.

You can also benefit from social media by looking for local networking opportunities within your industry. Make contact with individuals from professional organizations via social media, and make plans to meet them in person at networking events. While social media does not replace the value of face-to-face contact, the initial conversations you have with professionals in your field online can serve as a springboard to more career opportunities.

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