Is Social Networking Really Necessary?

One of the questions that many job seekers ask is, “I don't like social networking. Is my job search doomed?” It's a fair question but the answer isn't a simple “yes” or “no.” Of course your entire job search isn't going to be derailed by a lack of social networking, but being connected with others can really help you find the right job at the right time. Without a strong professional and personal network, it's likely that your search will take longer and you might miss out on a great opportunity.

Finding the right job isn't easy. Many people say that it's not what you know that matters, it's who you know, and when it comes to looking for a job, that's certainly true. Being in the right place at the right time is often how people find the job of their dreams. Even though it sounds like it's just a matter of them being luckier than you, putting themselves in that right place wasn't luck – it was effective networking.

If you just don't like social media, you can still build a strong network. Just because you aren't comfortable with Twitter and Facebook doesn't mean that you can't participate in other types of job networking. Here are a couple of examples:

• You can create a profile and participate in discussions like the ones we offer at Nexxt.

• You can start an industry-specific blog or read and comment on other blogs and websites.

• You can attend job fairs, networking events or industry related functions.

Another way to build a strong network is to work on it while you already have a job. Building strong relationships with others in your field is something you should be doing throughout your entire career, not just when you're looking for a job. Here are some things you should already be doing:

• Build lasting friendships with co-workers and colleagues.

• Join and participate in trade organizations.

• Stay in contact with friends and past co-workers, bosses and other professionals.

• Find people you admire and get to know them. They should be able to give you great advice and help you through difficult times in your career.

• Ask your friends if there is anyone they can introduce you to. It's amazing how many interesting people you can meet this way.

• Know who you are and have defined career goals. Knowing where you want to go will help you get there.

Having a strong network will make your job search and your entire career progress easier. Take a chance, get out of your comfort zone and find a way to reach out to your group of friends and contacts. You'll be surprised to find that they can hold the key to reaching your next career goals.

Do you use social media? What other ways do you build your network? Please share your thoughts in comments.

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