New Job Titles in Media

As digital devices become more integrated into consumers' everyday lives, the nature of media is changing. With each technological development, new media jobs arise to meet demand and manage new products. For media professionals, paying attention to new job titles can lead to exciting career paths.

For people in the communications industry, the landscape of new media jobs is constantly evolving. Fifteen years ago, before social media gained a serious foothold in the business world, social media manager jobs were unheard of; now, social media managers can be found in companies of all sizes.

One of the newest new media jobs is a product manager. Many companies, whether or not they are focused on media, create media-based digital products. As businesses create more products, they require someone to manage the development and distribution cycle. Product managers guide the product and the message, which helps turn it into something that customers want to buy. The manager might also supervise testing, manage the marketing team, and oversee long-term product growth.

When it comes to new media jobs, digital strategy managers are becoming increasingly common. The strategy manager is specifically assigned to manage a company's progression in the digital world. The position is particularly important in companies that are transitioning from traditional systems to digital systems; because the transition requires a significant shift in operations, methodology, philosophy, and fund allocation, it is crucial to appoint a person to manage the strategy. Companies that fail to do so find themselves flailing in the digital sphere—directionless and ineffective. A digital strategy manager can help a company create a targeted strategic plan that will help avoid wasted expenses and lost time.

Social media job titles are also evolving, which leads to a number of new media jobs. When a company develops a large social media presence, they must spend extra time and resources managing that presence—namely, responding to customer complaints and managing. Many companies assign a specific person to this position, which is often titled "Digital Brand Manager" or "Chief Listening Officer." In this capacity, the person monitors the online comments about the brand, moderates discussions, responds to questions, and takes steps to manage the company's digital identity. It is one of the social media job titles that will become increasingly important as social media grows.

For large businesses, data is king. Companies are beginning to use big data to transform a range of common business practices, from hiring to marketing. As communications companies get in on the data boom, new jobs are starting to emerge. According to a recent story from TechCrunch, the data analytics market is expected to see significant growth in the coming years. For media professionals who are interested in using data to inform daily business operations, data manager jobs can be attractive options. Data professionals will be responsible for finding ways to integrate data analytics into a company to revolutionize advertising strategies and choose target demographics along with many other tasks.

Whether you're looking for a new challenge or finding ways to get into the communications industry, new media jobs offer exciting opportunities. By staying at the forefront of the industry, you can guide companies as they integrate innovative technologies and venture into exciting new territory.

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