Get the job you want by selling yourself like a sales pro. Too many job seekers cloak their accomplishments in the name of modesty. Remember that confidence sells, and show potential employers how you shine with these job hunting tips from sales professionals.
Write Great Advertising Copy
Selling any product starts with a quality advertising campaign, and good copy forms the foundation of many campaigns. When selling yourself to potential employers, your resume and cover letters make up your personal advertising copy. Great copy captures attention, holds interest and convinces people to buy. When composing your resume and cover letters, keep these purposes in mind. Write and format your work to quickly capture the attention of hiring managers. Add informative details in an interesting or entertaining way to hold their attention. Clinch the deal with facts about yourself that make them want to buy what you have to offer.
Take Advantage of Free Advertising
Free advertising is abundantly available in the digital world of the Internet. Selling yourself through social media sites and other online venues is a great way to expand your job search. Talk regularly about your job search and your unique qualifications. Portray an upbeat attitude and a confident demeanor. Digital networking makes it easy to share your information with many more people than those on your personal contact list. Use keywords in your updates and blurbs to attract potential employers offering the type of positions you desire.
Keep Your Image Clean
Sales professionals are always aware of how scandals and rumors can quickly mar the reputation of their products or services. During your job search, be hypervigilant about your personal reputation. Job hunting tips from Today Money recommend that you scour your online accounts for anything that could cause a problem, and keep your online presence clean. Avoid talking negatively about previous co-workers, bosses or companies during interviews and more personal interactions. Fast digital networking is as likely to spread negative information as it is to spread positive. Selling yourself is easier when you monitor your words and actions with an eye towards a future sale.
Improve Your Product
"New and improved" is a catchphrase that makes consumers want to buy. Make your own product new and improved but attending conferences, resuming your education or doing volunteer work in your field. Do not undervalue any of your self-improvement activities. When selling yourself to employers, let them know that you are not sitting idle. Keeping your product up-to-date helps you stand out from the crowd and eventually seal the deal on a great position.
Selling yourself like a pro improves your chance of getting a fantastic job. Focus on your strengths, create an excellent advertising campaign in your resume, cover letter and social media outreach, and network to find the right buyer. Great sales techniques help you get a great job.
Photo courtesy of Stuart Miles at FreeDigitalPhotos.net
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