Akumin • Irvine, CA 92604
Job #2685932014
The Digital Marketing Manager is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the manager will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.
Specific du ties include, but are not limited to:
STRATEGIC DIGITAL MARKETING LEADERSHIP
CONTENT AND DIGITAL PRESENCE MANAGEMENT
DATA-DRIVEN ANALYSIS AND OPTIMIZATION
CROSS-FUNCTIONAL COLLABORATION AND STAKEHOLDER ENGAGEMENT
INNOVATION AND BUDGET MANAGEMENT
Perform other duties as assigned by management.
Position Requirements:
Bachelor's Degree or Equivalent Experience.
Marketing Experience:o 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.o Experience developing and implementing successful digital marketing campaigns across multiple channels.
Strategic Planning:o Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.
Analytics Proficiency:o Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.
Technical Savvy:o Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).Communication Skills:o Excellent written and verbal communication skills for effective messaging and stakeholder engagement.Project Management:o Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.
Preferred:
Master's Degree or Equivalent Experience in Information Technology, Science (Marketing, Business Analytics, Advertising).
Digital Marketing Certificates e.g. American Marketing Association (AMA) Digital Marketing Certification.
Experience with Google Analytics G4, Google Ads, Facebook Blueprint
5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
Healthcare Industry Knowledge:o Familiarity with the healthcare industry, including compliance with regulations like HIPAA.
Leadership and Team Management:o Experience leading a team and collaborating across departments to achieve marketing objectives.
Creative Thinking:o Ability to produce innovative and original ideas for content marketing, campaigns, and digital experiences.
Budget Management:o Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.
Adaptability:o Capability to adapt to new technologies and stay abreast of the changing digital landscape.
Consumer Relationship Management:o Experience with CRM strategies to improve customer engagement and retention.
Physical Requirements:
Standard Office Environment.
More than 50% of the time:
Sit, stand, walk.
Repetitive movement of hands, arms and legs.
See, speak and hear to be able to communicate with patients.
Less than 50% of the time:
Stoop, kneel or crawl.
Climb and balance.
Carry and lift 10-20 lbs.
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Akumin Operating Corp. and its divisions are an equal opportunity employer and we believe in strength through diversity. All qualified applicants will receive consideration for employment without regard to, among other things, age, race, religion, color, national origin, sex, sexual orientation, gender identity & expression, status as a protected veteran, or disability.
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