Robert Half • Minneapolis, MN 55405
Job #2697410384
Description We are on the lookout for a strategic and innovative Director of Marketing to join us in the Hi Tech Engineering industry based in Minneapolis, Minnesota. In this role, you will be charged with the responsibility of leading the development and execution of long-term digital marketing strategies. Your expertise in digital technologies and marketing will play a crucial role in driving all digital marketing efforts to fulfill our business objectives.
Construct and implement a comprehensive digital marketing roadmap
Lead and manage a team of Digital Marketing Managers and Specialists
Oversee all digital marketing channels including SEO, SEM, Social Media to optimize channel performance
Collaborate with Product Marketing to improve digital marketing strategies & channels to achieve marketing and campaign objectives
Establish digital marketing KPIs and monitor team performance to ensure digital marketing campaign and organizational objectives are met
Review and provide online content optimization suggestions, considering SEO and Google Analytics
Inspire and motivate the digital marketing team to achieve goals
Conduct research on competition, investigate benchmarks and provide suggestions for improvement
Stay abreast with the latest digital technology and best practices
Communicate regularly with all relevant stakeholders including Marketing & IT teams to ensure alignment of digital marketing efforts
Plan and manage budget across all digital marketing channels
Monitor performance across all digital marketing channels and propose optimization initiatives to maximize ROI
Keep up-to-date with google algorithm changes, developing strategies and coordinating across teams and functions to drive SEO & SEM results
Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness. Requirements
Must possess a minimum of 10 years of experience in a marketing leadership role
Proven expertise in Google Analytics and Google Analytics 4 (GA4) is required
A strong background in Digital Marketing is essential
Must demonstrate excellent leadership skills and the ability to manage a diverse team
Experience with Omnichannel marketing strategies is necessary
Ability to develop and implement strategic marketing plans to meet business objectives
Exceptional communication and presentation skills are vital
Must be capable of analyzing marketing metrics and trends to drive decisions
Bachelor's degree in Marketing, Business, or related field is required, advanced degree is preferred
Proven ability to collaborate effectively with cross-functional teams
Must be able to manage multiple projects simultaneously and meet deadlines
Proficiency in the latest marketing technologies and platforms is a plus.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (~~~) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.
© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https:///~~~/us/en/terms) .
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