Marketing/Communications Manager

Description

We are offering an opportunity for a Marketing/Communications Manager in White Bear Lake, Minnesota. In this role, you will be tasked with leading the development and upkeep of our marketing calendar, coordinating conferences, and creating marketing and sales materials. You will be working closely with our sales channels and employees to maintain our website, develop online content, and deploy marketing campaigns.

Responsibilities

• Lead the creation and maintenance of our company's marketing calendar

• Plan and coordinate shows and conferences from start to finish

• Develop and update marketing and sales materials using Adobe Creative Suite, including Adobe InDesign, Illustrator, Photoshop, and Acrobat Pro

• Support internal and external sales channels throughout the sales development cycle, including CRM, customer engagement, quotations/follow-up, and logistics

• Collaborate with designated employees to maintain and update the website

• Create content and graphics for the website, online newsletters, and other e-marketing efforts

• Conduct contact research across universities, government agencies, and industry

• Schedule and deploy marketing campaigns in line with company revenue goals

• Develop, maintain, and apply expertise with modern digital marketing techniques, including search engine marketing (SEM) and search engine optimization (SEO)

• Collaborate with outside agencies or other resources on projects including creative work and execution of marketing campaigns, as needed

• Assist with special marketing projects and daily ad hoc requests

• Compile and format data for a monthly marketing ROI dashboard

• Prepare weekly sales/marketing summary reports

Candidates may reach out to barbara.strohoffer @roberthalf for more info.

Requirements - Demonstrable experience in creating and implementing strategies to increase brand awareness

• Strong written and verbal communication skills

• Proficiency in email marketing and using Customer Relationship Management (CRM) platforms

• Experience in creating and managing banner ads for advertising campaigns

• Graphic design skills with the ability to create visually appealing promotional materials

• Ability to collaborate effectively with different teams and stakeholders

• Ability to analyze marketing data and use it to strategize future campaigns

• Creative thinker with the ability to come up with innovative marketing ideas and strategies

• Knowledge of current marketing trends and technologies

• Strong organizational and project management skills

• Ability to work under pressure and meet deadlines

• Understanding of customer segmentation and targeting strategies. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (~~~) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.

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