Marketing Researcher

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Required Skills:

Marketing Researcher Responsibilities

1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

2. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

3. Design and execute innovative quantitative and qualitative research to support marketing strategies and Meta at large.

4. Synthesize current business intelligence or trend data to support recommendations for action.

5. Identify and analyze industry or geographical trends with business strategy implications.

6. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data based on analytical review and findings.

7. Analyze technology trends to identify markets for future product development or to improve sales of existing products.

8. Leverage findings to shape positioning and messaging, drive creative briefs, and inform the development of product level or company level narratives.

9. Demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes.

10. Build strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management.

11. Demonstrate proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages.

Minimum Qualifications:

Minimum Qualifications

1. Requires a Master's degree in Information Systems Management, Applied Sciences, Mathematics, Marketing, or a related field and 5 years of work experience in job offered or a quantitative data analysis-related occupation.

2. Requires 5 years of experience in the following:

3. 1. Executing qualitative and quantitative research, including discussion guide, questionnaire design, fielding, analytics, and reporting
4. 1. Data management and analytics methodologies
5. 1. Utilize statistics for significance testing, correlation analysis, and driver analysis
6. 1. Conducting product, brand, and advertising research, including marketing effectiveness
7. 1. Independently executing full-cycle research and using insights from primary and secondary research to inform strategies and influence business outcomes
8. 1. Communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies
9. 1. Leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
10. 1. Applying a creative, holistic, technical, and analytical way of thinking
11. 1. Conducting quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, or regression)
12. 1. Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
13. 1. Collaborating proactively and effectively with a broad variety of partners
14. 1. Building brand and brand strategy development

Public Compensation:

$201,386/year to $217,470/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at ~~~.