Regional Marketing Specialist

Helps drive the generation of relevant region-based client and marketplace insights, executes go-to-market plans against goals and target audiences, and executes integrated programs that are aligned with global campaigns. Contributes to budgeting, metrics and reporting. Supports interlock of local-level activities with global business, brand and marketing strategy.

• Supports insights gathering on customers and market(s) needs for regional and global teams.

• Understands region business strategy, local market trends, competitive insights, person as and buyer experiences, and supports team in planning and budgeting. (10%)

• Supports local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix. Supports alignment of tactical plans to business goals.(15%)

• Supports execution of demand generation program tactics: inbound and outbound marketing, strategic communications, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (50%)

• Helps with budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity. Supports identified opportunities for growth and cost/ROI improvements.

• Supports management of actuals versus budget and KPIs, allocates budgets by program/campaign, and helps proactively diagnose and execute against insights to support pipeline health, conversion rates and overall return on investment. (10%)

• Influences business and supports sales objectives through effective communications that rely on cultural and operating norms. Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods. (5%)

• Operates at a contributor level and participates in success of a high-performing team (5%)

• Contributes to business success by performing other tasks as required (5%)

• Read and follow the ULS Code of Conduct, and follow all physical and digital security practices

• Bachelor's Degree in International Business, Marketing, or related field, with a minimum of six years of relevant experience or demonstrated competency.

• B2B experience of at least 3 years.

• Customer-focused mindset.

• Solid understanding of demand generation concepts, Marketing Automation tools such as Marketo, PowerBi, competitive insights-gathering, planning tools and budgeting processes

• Understands key aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across a variety of promotional channels

• Skilled in Microsoft Office and/or experience using a wide array of communications tools

• Ability to proficiently translate English to Vietnamese.

• Proven work experience in Vietnam and South East Asia.

• Adaptable and flexible to changes in a dynamic work environment.

• Proficient communicator with strong collaboration skills.

• Capable of leading and supporting project execution.

• Demonstrates proficient business acumen.

• Understands and supports strategic initiatives.

• Team-oriented mindset with the ability to collaborate effectively.

A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.

The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.

We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.

From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world.? Our science is your advantage.

Mission: Working for a safer world

UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that:

Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.