5 ways CMOs should start thinking like chief digital officers

With businesses more digitally connected than ever before, technology is at the center of nearly every marketing function. It’s not something we typically realize until an eye-opening moment occurs. It could be your Wi-Fi going down for a couple of hours, or your computer needing to restart and install new updates. Even worse: Your phone battery dies and you can’t find your charger. In a 2020 work-from-home world, these three scenarios aren’t just inconvenient—they genuinely limit your...