Absolut Vodka in Lightweight, Recyclable Paper-Based Bottles

Absolut has announced they're rolling out paper-based bottles for their vodka. Tesco, a UK supermarket chain, will sell the 500ml bottles in the Manchester area for a three-month trial this summer. Absolut says the molded bottles are "100% bio-based" and "made from 57% paper with an integrated barrier of recyclable plastic." The bottles are made by Paboco, the paper bottle pioneer that also makes beer brand Carlsberg's paper bottles. Paboco describes their bottles as being 85% paper,...