Back in 2001, David Lubars led one of the most influential ad campaigns of this century. BMW Films’ “The Hire,” was a series of short films released in 2001 and 2002, starring Clive Owen, with cameos by Madonna, James Brown, Don Cheadle, and Gary Oldman. Different award-winning directors helmed each spot, including Ang Lee, Guy Ritchie, Wong Kar-wai, Alejandro Gonzalez Iñárritu, and John Frankenheimer. It changed the perception of what an ad could be—no longer just an interruptive...
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