An Interview with jeffstaple Part 2: Balancing Roles, Rebranding and Designing for an Evolving Marke

During Part 1 of our interview with design/business mogul, jeffstaple, we discussed digital fabrication, collaboration and what it's like to manage multiple teams.  It's clear nobody knows better than Jeff what it means to be a designer and businessman at the same damn time. So, I was curious to speak with him about what that exactly means, in terms of managing responsibilities, transitioning between roles, rebranding and designing for a niche-turned-mass market. Let's get right down to it,...