It's every designer's dream to come up with the iconic shape for a product category. Bruce Meyers did it back in the 1960s. Through a very random series of events, Meyers mastered a new production method, applied it creatively to an emerging group of objects, and created what may be the ultimate manifestation of that object to date. He also got completely screwed by copycats. There are several design and business lessons in his story. Let's dive in. Background In the first half of the...
READ FULL ARTICLE »
Become a member to take advantage of more features, like commenting and voting.
Register or sign in today!