Apple’s new Earth Day videos are the least Apple thing ever

I’m laughing. While watching an Apple video. That’s not normal. A typical Apple promotional video has a type: Clean, dispassionate, slightly British (thanks Jony Ive) and self-congratulatory. It’s not quirky, whimsical, or funny. But each of the four short animated stories detailing Apple’s efforts to become a 100 percent renewable company and released just a few days before Earth Day, are unlike anything Apple has produced before. What’s more interesting is that the audio is 100 percent...