BMW's Response to Design Criticism of iX: It's Not Us, It's You

Once, I envied BMW's designers. Nowadays I don't envy their marketers, who must craft a campaign around the widely-reviled design of their new iX. And thus far their approach is basically It's not us, it's you. If you don't like the design, you've got some kind of problem. This is evinced in the landing page for the iX itself, both in the images and the copy. For several of the images, they chose shots where the car is not well-lit and/or is partially obscured, like they're practically...