Branding for UpFresh: from nostalgic family holding to innovative fresh food experts

Branding for UpFresh: from nostalgic family holding to innovative fresh food experts abduzeedo0606—22 Skinning Branding Agency shared a branding and visual identity project for UpFresh. The UpFresh identity is progressive, dynamic, and distinctly positive, which is emphasized by the bright magenta. Challenge What should we serve? A clear brand story and brand architecture for UpFresh. The Belgian distributor of fresh food – formerly Fermette Food...