Image:  Attracting students to various institutional resources remains a challenge for all higher education professionals. Muhlenberg College’s career center dug through the data to understand which of its students were not visiting the office or attending its programs and adjusted accordingly. “Data is driving 100 percent of the decisions we’re making, and it’s really opening up our eyes to gaps that we didn’t know … existed,” says Sean Schofield, executive director of career services...


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