This story originally appeared on Spectrum and has been republished here with permission. On the website of the company Neurocore, an illustration of an anthropomorphized human brain, complete with hopeful eyes and a wide smile, is pumping iron. “A stronger brain makes anything possible,” says the tagline next to the cheery brain. This concept—bodybuilding for the brain—is the premise behind the Michigan-based company’s popular therapy. Known as neurofeedback, the therapy is based on...


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