A designer's role is usually that of a problem solver. Once you start thinking this way, you soon start to discover all sorts of problems in need of solutions. Recognizing the need for a missing product or experience can be easy when you start thinking "why is there not a __________ for this?" You then turn your frustration with the short sightedness of a given product into ideas for products. Lately, my focus has been on vehicles and their lack of utility. I recently purchased a set of...


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