Elevating and celebrating a brands’ most iconic asset

Elevating and celebrating a brands’ most iconic asset abduzeedo0808—22 Crown Royal Apple is stepping up their social media strategy this year. Considered kind of a spin-off of the classic Crown Royal, this delicious Apple version decided to go with its own style.   Communication is divided in 3 different aspects: Serve (cocktails and drinks), Life (Culture, people and lifestyle) and Bottle (heroine their iconic bottle). In tandem Diageo's Global...