Tesla CEO Elon Musk has been right about electric cars needing to be cool, but he's been wrong about several other major aspects of the transportation business. Musk doesn't like to be wrong, so he's stuck to his guns when it comes to pitting Tesla against its competition and doubling down on various futuristic ambitions. His biggest mistake was in not understanding that self-driving cars would both steal electric vehicles' thunder and create a new business opportunity that Tesla couldn't...


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