Former Wall Street CEO reveals how most financial products designed for women completely miss the po

Sallie Krawcheck has led Merrill Lynch, Smith Barney, and Citi Private as CEO.  She is now the co-founder and CEO of Ellevest, a digital financial advisor for women. According to Krawcheck, the problem with many investment products designed for women is that only the marketing has changed. Sometimes in a condescending way, "Don't buy shoes; invest in the market."  Krawcheck says women invest differently than men. Women have different goals, financial needs, and lifespans than men. Ellevest's...