High-Performing B-to-Bs Are Tapping Employees as Frontline Brand Marketers

The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through...