Hispanic agency LatinWorks changes name to up general market appeal

LatinWorks, one of the nation’s largest Hispanic ad agencies, is changing its name to Third Ear in a move to lure more English-language business. The rebranding, which follows a similar move by The Community a few years ago, signals a newly competitive landscape as general market shops and Hispanic agencies battle for the same accounts. Austin, Texas-based LatinWorks, which is 49 percent-owned by Omnicom Group, has gained more general market work in recent years. The 78-person shop...