Hockey is having a renaissance as the NHL bounces back from the pandemic

Arenas are full, the NHL is a fixture on TV screens across North America, highlight-reel goals are talking points on a near-daily basis and “The Pat McAfee Show” even has a segment called “Hockey is Awesome.” Piece it all together, and more eyes are on the puck than ever before with the playoffs beginning this weekend. Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet...