How AB InBev’s In-House Agency draftLine Helped the Company Navigate 2020

The difficulties of doing business during the pandemic seem to have validated Anheuser-Busch (AB) InBev's decision to create draftLine, its own in-house agency. This year, the brewer behind Budweiser, Stella Artois and Michelob Ultra plans to grow the team's headcount by 25%. Since debuting as a three-person digital agency in Spring 2018, draftLine now consists...