How the founder of Starface pimple patches is building an empire of Gen Z brands

Two months after the Supreme Court overturned Roe v. Wade, Julie Schott launched emergency-contraception brand Julie. The timing was fortuitous. Though morning-after pills have been widely available since 1977, the renewed focus on reproductive rights put increased attention on products across the family-planning spectrum. Julie’s electric-blue boxes are emblazoned with the brand’s name in hot pink and are evocative of mid-’90s Sassy magazine covers. The brand has used that...