How To Rebrand An Unsavory History

If ever there were a place for a scandal to play out, the darkened and discreet hotel room is it. Seedy hotels are probable spots for misconduct, obviously—but so are glamorous, distinguished hotels that host high-profile figures prone to high-profile screw-ups. For a prominent hotel, being the backdrop of a public scandal is forever an unavoidable possibility. But how damaging to a hotel’s business is being swept up in a controversy it inadvertently hosted? By just providing the...