In Her Own Words: Alteryx’s Paula Hansen branded herself ‘leader’

While Paula Hansen’s degree is in electrical engineering, she attributes much of her success to marketing — herself. Defining your personal brand can help you navigate your career journey. Whether you are early or late in your career or looking to change careers, I encourage you to first define and second articulate your brand to current and potential employees and employers. As consumers, brand is a word that conjures up a company, product, or service. We know the value of brand in this...