As bicycle uptake increases, so too do bicycle-car collisions. When a cyclist gets hit by a car head-on, there's a good chance their head will impact the windshield. And "Head injuries alone account for half of [cyclist fatalities]," writes Autoliv, a manufacturer of automotive safety systems.
These days we have pretty good bike helmets, and innovations like the automatically-deploying, airbag-inspired Hövding 3 head protector:
But Autoliv and POC, a manufacturer of protective equipment...
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