Industrial design doesn't always mean corporate clients. Every once in a while, an ID firm fields gigs from individuals. As product design & development consultancy The Metcalfe Group writes: A serial entrepreneur came to us with the desire to create an innovative new recreational cooler with features never implemented before: unique built-in seat backs, a fold-away rotating pull handle, umbrella holder, cargo hook attachments, and wheels that can navigate over a variety of terrain. The...
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