Industrial Design Case Study: Thrive Improves Irwin's Drill Bits

"Solving two problems at once in a single, hybrid product," writes Atlanta-based industrial design consultancy Thrive, "means challenging the status quo at every point—from performance expectations to manufacturing to marketing." Here we'll look at how this philosophy was applied in their case study for Irwin's Speedbor drill bits. MAKING A BIT THAT'S MORE THAN THE SUM OF ITS BITELegacy tool company Irwin was looking to enter the wood-boring accessory market with a competitive edge. The...