JPMORGAN: Amazon's ready to take on the Google-Facebook duopoly in advertising (AMZN)

Amazon's ad revenue could reach $4.5 billion in 2018, according to an analyst note by JPMorgan. The company is set to emerge as a challenger to Facebook and Google's dominance of online advertising. Its scale and data, fast growth, investments into developing advertising channels and reputation among advertisers make it well-positioned to emerge as a big player. Advertisers are not the only ones betting on Amazon's rise as a crucial ad vehicle countering Facebook and Google's dominance...