Locking IP in a vault gave Disney its brand magic. Should it try that with Marvel?

Bob Iger’s Marvel problem may require a classic less-is-more Disney solution. Disney’s new film The Marvels turned in its second straight dismal box-office performance this weekend, taking in a mere $10.2 million. That was a 78% drop from its already-unimpressive opening-weekend haul of $46 million, and means The Marvels—which is a sequel to Captain Marvel, which earned more than $1 billion worldwide in 2019—now has the worst first and second weekends in the history of the Marvel...