Making data part of your comms strategy, from OKCupid’s Michael Kaye

We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling. When you’re working in communications, the main goal is always to get to the heart of the story. To that end, having supporting numbers that help you illustrate the point you’re trying to make will always […] The post Making data part of your comms strategy, from OKCupid’s Michael Kaye appeared first on PR Daily....